It's live now and the details are as such
1. 1 Million Pixels priced at $2 per pixel, min. purchase of 100 pixels.
2. Potential to make $2 Million dollars.
3. 1 Lucky winner will be chosen from random to win $1 Million Dollars.
4. You have to register and click on ads to be eligible to play, all clicks made will be counted and 1 ad will be chosen at random and 1 clicker will be chosen from all the clicks placed on that ad.
5. Clicker gets to nominate a charity to receive $100,000, eh?
6. Alex Tew needs more socks.
7. Advertisers cannot click on their own ads to be eligible to win, but their friends, family, and their milkman can.
8. Is it legal to play? In the UK it is. The rest are on their own.
9. Pixels have to be sold in 12 month, otherwise jackpot will be 50% of revenue at the time.
10. Ads will stay up for 1 year plus a month and then I'm guessing everything starts all over again.
My guess is that Alex has made pixels his lifeblood and will not back down from going with the momentum as long as it can maintain him. Since the ads are only going to be live for a maximum of 13 months that means that everything will be swiped clean and started all over again once either the page fills up or time is up (plus a month).
One thing though the traffic that you will get, if you are thinking of buying pixel ads, will be pure garbage as everybody will just click, close, click, close and since all links open in new browser windows approximately a few seconds is all that is needed to get on with the next click. So I wouldn't think this is a viable advertising model for any serious business.
On a side note pixel advertisers can win a MacBook Pro with this site
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(sigh)
He needs to come up with a new idea.
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