Apparently, this is a very big deal.
I personally like to spread the butter on one side and the jelly on the other and just smash them both together. I also like to put more on the inside than the outside of the bread. It's messy eating a sandwich that has the condiments flowing over, and I usually have a remote control or mouse next to me while I'm eating so that in turn makes them sticky as well.
What's your favorite way to make a peanut butter and jelly sandwich?
How to make a PB&J sandwich - Click to see full view
Here's a video, in case you know...you never knew what a PB&J sandwich was 
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Fascinating, indeed!