Carrying on from my last post on growing pains of affiliate marketing, here's a few more things I learned.
- Don't spend too much time on just optimizing your campaigns. You need to also optimize your landing pages. With the around 15 - 30 seconds that you have before a visitor jumps you need to make sure they see what you want them to see. So that your conversions could possibly hit the roof.
- Make it easy to manage your campaigns by using Adwords Editor, or another paid PPC manager. I've just downloaded Adwords Editor, I'm going to spend a few days getting to know each and every single aspect of it before I use it to manage my campaigns.
- Don't just rely on PPC for traffic, unless all you're doing is sending traffic straight to the source. I like to use content as well to drive traffic from search engines on specialty built sites. There's nothing like free traffic. Of course this takes time, but nobody said making money online was easy. If someone does tell you that, you should stop listening to them immediately as they will probably try to sell you an overpriced ebook that has nothing of value in it.
- Keep your morale up. There's nothing worse than seeing that you have spent $X amount and not gotten anything back in return. Trust me if it won't be today it will be tomorrow. Just make sure you learn in the beginning. It's not an overnight thing.
Affiliate marketing can be really beneficial to your lifestyle once you get the hang of it. I now know why some people charge hundreds to thousands of dollars for information connected with affiliate marketing. Because they have put so much effort, time and money into getting to the position they are in. Of course, some of them are the shady kind. Those judgments need to be made on a case by case basis.
I'll leave you now with a video from Jeremy. He'll tell you the one single reason which will differentiate you from the rest of the crowd.
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