Affiliate Case Study: Kicking The Volume Up A Notch

Posted by Hyder on May 13th, 2008

I’ve been doing a small case study on affiliate marketing while looking at promoting my own product using PPC methods.

So far, I’ve noticed that there has been very low volume in searches. This is mostly to blame on my careful selection of keywords. In total I’m using only 13 keywords, as I’m going for specific targeting rather than everyone searching for “auctions” and “WordPress“, which would probably give me more traffic but not necessarily convert.

So what can I do from here on to gain more “converting” traffic?

Use more Ad Variations and Keywords- So far I’ve only used one text ad. My next step is to use come up with 5 different Ad Groups, each having around 10 - 20 keywords, with each Ad Group having at least 2 different Ad Variations. Then I’ll delete the keywords per Ad Groups that have low to little volume and take it from there.
Go for expensive keywords - This might get costly but I’m willing to give it a shot just to see the amount and kind of traffic that would come by bidding on a keyword like “auctions” and other long tail variations.

I’ve even thought about doing some Image based ads, but I don’t have the time to design them and making text ad variations is much more time effective right now.

I’ve some more content to read up on how to properly scale my campaigns, as I read up and implement them I’ll report back to you here.

P.S - Don’t forget to enter for prizes in my blog anniversary celebrations!

Category: Case Studies