Since everyone is jumping on the Google PR bandwagon I might as well chip in. A lot of green lines across the internet have been going up or down because, as expected, Google is updating their Toolbar PR. So if you own a domain and were expecting a pat on the back by Google you are probably happy or utterly devastated. I’m neither, because I still maintain that PageRank is dead!

There were quite a few bloggers who also said the same thing, but they turned around and decided to bend over as they just couldn’t handle the psychological hold that Google has on their minds.

I’m not going to increase my advertising rates because of it, nor am I going to try and sell as many links as I can to cash in on it {if it went up}. Because frankly, I’ve got better things to do. I did depend on that green line for most of 2007 to make money with my sites, not anymore. Today I couldn’t care less about it.

A lot of my web properties went up in PR, including this blog, but it’s something I’m not going to be using as a selling point. Anyone that does do so just has a weak product, site or blog.

I guess the dependence on certain elements of the web comes with the genre that you are in. I’m mostly into the design area of things on the web. I like making beautiful things, I like creating them. So I’m not constantly trying to get as many backlinks to get a good PR a few months down the line. Sure, I do like it when I get keyword rich links because that’s the way the web works, but I don’t go around ascertaining value for a green line. I like the links for the traffic, I like them for the recognition, I like it because it lets people know I’m out here and that I have something to show. The last thing I want them to see when they visit my site is how far up, or down, my PR goes!

The money comes, it has to. It’s got no choice. It’s a numbers game over here, you just need to decide which game you want to play.

What game are you playing?

photo credit: miikkahoo

About the author

Hyder has been blogging for the past two years on this blog. He started Weborithm, his web company, in 2007 and along with designing blogs and websites also releases various web related products.