The Beginning Stages Of An Empire In Affiliate Marketing

I’ve been talking about affiliate marketing for quite some time on this blog. I’m not anywhere near achieving what you will read on a lot of other blogs set up by affiliates. But I think I’ve finally cracked a few nuts.

I decided to set up a campaign and let it run in my account no matter what, win or loss. This is a crucial step, especially with Adwords. I didn’t let it go all crazy though as that would just be stupid. I targeted a very specific market in a highly competitive niche, I thought I would have to end up paying through my nose to get a click!

Lucky me, the minimum CPC was only $0.05 in this market, whereas in other markets around the world it was as high as $0.50! This is crazy! I thought. But then I realized the only reason it is so, is because the CTR rates are low as well. That may also be in part to the fact that I’m only bidding $0.10 for my campaigns. I’m not willing to pay more than that as the CPA for the offer I’m promoting is not that high, and as I already stated I’m doing this more to build up account history and to get some experience, while promoting highly competitive products.

This way when I go into a market, and a product, that is not highly competitive I’m fine tuned into making my campaigns the best they can be. Instead of testing them for weeks on end, I would probably just have to make a few changes to my campaigns and hopefully they should be profitable.

In the beginning of this campaign I tested out a few ad variations which had dismal results. I wrote the ads to look like they were personal stories, hoping to hit a chord. It didn’t work.

I then wrote them to be more friendly sounding, as I figured from looking at the competition in this niche they were writing all sorts of stuff in their ads which sounded well…lame. My first set of ads sounded lame too, a quick change later - voila a few conversions in the bag! The CTR was not bad either.

The thing I learned from writing ads for a PPC campaign is to ALWAYS respect the person who you want to click on your ads. For instance -

• Don’t try and target someone searching for Organic produce with seeds from Monsanto {if you don’t know who they are, you should watch what you eat}, likewise
• Don’t aim to show ads for Joel Comm’s Adsense Secrets to someone looking for how to make money online. That’s just wrong.
• Don’t write ads full of hope and promise, your intentions will show through. They know you’re looking for them to sign up. Just ask nicely.

The person on the other end is a human too. If you care about them they’ll care about clicking on your ad, and will most probably convert.