OK, before all of you call me a hypocrite I’m just providing both sides of the argument here. Because clearly a lot of livelihoods depend upon Google {isn’t that evil?} and we have no choice but to rely on them presently for an understanding of the metrics of website popularity, relevancy and the simple chore of finding something on the internet. At least until somebody does it better and hopefully doesn’t get bought out by Google.

So here are my Top 5 reasons why you should care about Google minding our business. {this hurts me more than it looks like}

• Natural search rankings is the best free advertising you can get - Being on the first page of your niche keyword/s can be a virtual gold mine
• People associate search with Google - Even more today as they are a verb
• Many people can’t search the internet without it - Kind of like how most American farmers can’t farm without cheap Mexican labor - legal or illegal
• They beat the competition in most areas of search - So far nobody has been able to beat them back, for now…
• Strategic partnerships, acquisitions,  spam heaven blogger, etc… - A long list of been there, done that and you will have a lot of people that listen very closely when you say or do something.

I heard a saying once {don’t know where} that “When New York sneezes, the rest of the world catches a cold“. Of course I don’t believe that saying holds water anymore. But it could be translated today to say, “If Google sneezes on your website, it will catch a cold“.

I don’t know about you, but I don’t want to fall sick. But yet, even if I do I’m not going to cry over it and neither should you.

In conclusion -

Everyone needs a benefit out of whatever they do. If they feel so strongly about people selling links and the only thing they can do about is to penalize them! - sooner or later people will lose trust in them and move on. Similar situations have happened elsewhere, don’t think it won’t happen to you Google.

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About the author

Hyder has been blogging for the past two years on this blog. He started Weborithm, his web company, in 2007 and along with designing blogs and websites also releases various web related products.