So Google paid $1.65 billion for YouTube and is yet to make any money back on its investment. Since the day they announced their deal, everybody has been blogging on and off about, How Google is going to monetize YouTube?
- Will they be pre-roll ads, will they be post-roll ads, will they take over the entire space, Adsense, CPC, CPM, CPA…blah, blah, blah.
- Then of course there is the whole other perspective from the users side – Will it be intrusive, will they be forced to watch ads before watching the video, what kinds of ads, how many ads per video….blah, blah, blah.
Seriously, what’s the big deal? It’s just an ad. You see them everywhere you go. From your morning newspaper, billboards on the way to work {for those still in the 9 – 5 gig}, during your lunch break {my 9 – 5 gig had advertising in the lunch room}, virtually every website you view while at work, on the way back to home again, at the grocery store, behind your receipts, all day on TV, in between your favorite sitcoms, heck even the logo on your toothbrush is a form of brand advertising.
So all these hundreds of blogs writing over and over about YouTube advertisements just doesn’t make sense to me. I mean when was the last time you called, or wrote to your newspaper and told them you don’t want to see those front page advertisements, because you feel taken over by them. It’s like they have too much news taking up the daily news adpaper.
Since they are doing revenue share the top ring of YouTube users are probably the only ones who care most about this, as they now have the potential to make some money from their videos. Well, good luck to you.
Don’t get me wrong, I’m all for Google making a buck or two out of their buyout of YouTube. But can we keep the noise level down please, I’m trying to watch a video on YouTube.
Oh! and the other thing. Everyone outside of the U.S can be safe from seeing ads on YT for sometime as they are presently geo-targeted. Which means only Americans get to see them. Yay! for the rest of the world.
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image credit – last100



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Jack on August 23rd, 2007
1
And lets be fair – it’s not as if YouTube is the only media sharing site out there… If people get pissed off with the adverts they can vote with their feet and move on outta there…
I’ve just started video blogging and I find viddler a far better tool!
Jack
DerekBeau on August 23rd, 2007
2
The ads don’t seem too bad at all. I like the idea a lot better than pre-roll ads… those are annoying. This overlay idea is similar to what AdBrite offers (at a very low CPM).
Michael on August 23rd, 2007
3
I prefer ads to be done how Revver does it, with the video rolling in after the video has finished. This way you still see the ad but it isn’t obtrusive.
Marc Cohen on August 23rd, 2007
4
Google and others are claiming that these overlay ads are not intrusive. Of course they are intrusive. If you are watching a video and you see an ad it is intrusive – as good advertising should be. Let’s cut the charade and admit that it is intrusive. Nobody would watch an ad if it wasn’t.
Check out the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/
Russell Heimlich on August 24th, 2007
5
What’s wrong is that unlike Google’s AdWords/AdSense text ads, these video ads are distracting. I don’t want something designed to distract my attention from what I am watching. I hated it when it appeared on TV shows and I hate it on YouTube. Ultimately, this will be a complete failure for YouTube -> http://www.russellheimlich.com/blog/why-youtube-video-ads-will-ultimately-fail/