Where Are Bloggers Headed?

You, yes You! Blogger guy/girl, making quite a splash aren’t we? Slowly taking over mainstream media and such. Giving journalists a run for their stories. Pushing out content faster than they can say “I got the scoop of the year“, only for you to say – Yeah I read that already on EverybodyGoTo.com!

Blogging seems to be coming of age and bloggers are becoming more respected for their content, as is evident by the amount of traffic and advertising power some of them command. I’m going to try to look ahead down the line to imagine where we are headed.

Will blogs take over mainstream media?

Probably not, but they will take over the “buzz” area of it {if they haven’t already}. Bloggers tend to write more content more often and are powered by the community around it, it’s very possible that they will dominate the buzz creating factor around news media going forward.

Instead of CNN/MSNBC/etc… saying an affiliate network is reporting to us, they will probably say we have learned from a popular news media blog, XYZ.com, that so and so has sold their company for $X amount of dollars euros {dollar sucks right about now} or this celebrity has done this thing here and more such stories. It already happens today and will continue to see a rise in the future.

So if you’re thinking that one day your blog will be linked or mentioned by a mainstream news media site then you better start connecting with people on the web, and off the web as well – to make sure you get the “scoop” before anyone else. The social scene is still going on outside of MySpace and Facebook ya know?

Of course, this doesn’t mean journalism will vanish. It will just adapt itself…somehow.

Bloggers will become part of mainstream media

Slowly bloggers will become part of mainstream media most probably through affiliation and partnerships. Which means that if you have original content and a network, that you have partnered with, wants to run that content then you get paid a royalty or whatever form of payment you have agreed to.

Obviously you can only expect to be partnered if your blog gets to a point where it is read by a lot of people and respected for its opinion. Getting to that point is the hard part.

10 years into blogging and it’s only in this year that bloggers have become a voice that can get heard loud enough, enough to knock off $4 billion dollars of Apple’s stock price recently.

I wonder where we are headed next? Share your visions in the comments.

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