I run *another blog apart from this one, well it’s a full blown site actually, and I’m adding three more to my roster in another month or so. One of the sites is already up but I still have to put some finishing touches to the design before I officially launch it.

A lot of bloggers run multiple blogs and sites to expand their reach and they often get more people on board to manage and run these sites. Which makes sense as your traffic levels and exposure grows, your activities increase as well.

Now, before I launch my other blogs and sites I’m devising plans to make sure that I can run all of them by myself for at least the first 2 - 3 months. Because that is the most critical time of launch, the foundation you lay will go a long way in establishing yourself for the future. From your content to the type of monetizing methods you use.

Here’s my 5 point plan on how I aim to manage and optimize them, they might benefit you as well.

1. Area of concentration - The new blogs and sites that I’m starting all have their specific niche’s picked out already. But I plan to further concentrate and pick out the best of the best to talk about from the niche. Though one domain is going to encompass the entire niche as I plan to make it an authoritative blog, hopefully.

2. Posting frequency and type of posts - Deciding whether I will be posting 1, 2 or more times over 4 blogs will probably kill me. So for the first 3 months it’s best to decide the amount of posting I will be doing for each blog and the type of post. So if I write a detailed post on one blog, the other blog might get a shorter one and change the next time around, so all of them get the due attention they deserve.

3. Monetization - I might not have too much advertising on the new blogs to begin with and instead concentrate on building up the reader base and gaining higher traffic levels before I plan on optimizing monetization of the blogs.

4. Getting guest bloggers - Eventually as my blog network grows I will be looking at hiring bloggers on a per post basis or on a longer term basis, depends on how well I’ll be doing. Micro managing blogs once they get legs will help me concentrate on thinking of ways to further the reach of my network along with building a better environment for the readers to hang out in. The more time they spend on the blog will eventually translate into higher revenues.

5. Participation - A blog without comments is as good as dead. Getting readers to comment can be a little hard to do on fresh blogs, apart from the customary congratulations and nice blog ones, keeping the momentum of reader participation going can be quite a challenge. Many bloggers go months without a comment on their blog, some care some don’t. But if I were you I would care a lot as ultimately it is those comments that will draw more commentators and soon your blog will be buzzing with activity. So to get more comments I might instigate a contest with prizes and see how that goes.

So to cover it all in a nutshell what I need to do is - Concentrate on the topics the blogs were set up for while maintaining a posting frequency that will see all the blogs in the network get their due attention. Monetizing the new blogs subtlety and gradually increasing the amount of ads to a point where it reaches conversion nirvana. Using guest bloggers time and again along with increasing reader participation.

Do you have multiple blogs? If so - How do you manage them? Do you give them all due attention?

If you enjoyed this post, sign up for my RSS Feed.

* Fashion Blog

Technorati Tags: blogging, multiple blogs,

About the author

Hyder has been blogging for the past two years on this blog. He started Weborithm, his web company, in 2007 and along with designing blogs and websites also releases various web related products.